Search Engine Optimization
Initial Consultation
Our initial step in producing SEO results is to sit with you to gain a better understanding of your business and which keywords are most important to driving qualified leads to your site. With this foundation we can tailor the next pieces to go specifically after these clients. Our approach is to reach the 20 percent of the people that do 80 percent of the buying.
Site Review & Planning Meeting
After understanding what makes your business special our analysts will review your website and identify which areas need optimization to make the site search engine friendly. We will review your existing site both from the front end as well as looking on the server to see how the site was set up we will provide a project plan of elements that need to be fixed. At this point we will meet to review the findings and will lay out the steps we need to take to get your site to move up on the majpr search engines. We review your keywords and use keyword tools to research and create a list of the most searched terms for your industry.
Website Optimization
Our optimization engineers are expert Web developers who have knowledge of technologies such as .Net, ASP, PHP, JSP, ColdFusion. We take care of the technical parts of your optimization and tweak the backend of your website to make it search engine friendly. This process will include creating or modifying meta tags, title tags, alt image tags, internal linking structures, site maps, duplicate content, flash content. Oftentimes, sites have duplicate content and other problems that keep your web pages from bieng indexed. Pointing multiple domains at a single website can be done but needs to be done properly or the search engines will assume it is a site that has duplicate content and may ban both sites. We create and submit sitemaps to both Google and Yahoo via their respective programs ensuring that we follow thier rules.
Content Writing
Our copywriters are paid to create content that is not only well optimized but also is appealing to your readers and potential customers with keyword integration. Our staff know how to balance the use of keywords to maximize the use of the keywords and still follow proper SEO keyword densities. Our writers will work closely with you to ensure that the essence of your website is not compromised and the new content we create follows your marketing. For sites with very little content or a greater degree of industry competition, we can create cusomt articles or press releases to help your company gain more exposure. These pieces would then be posted on your website to increase its content as well as on the national press release networks. Blogging can also produce leads to your site as your content will be hosted on a external blog site to gain the much needed external links.
Link Development
Link development is absolutely essential to your website's success and is a major part of our optimization service. The development of incoming links from well-established websites is one way of gaining high search engine ranking. Quality links can be developed through a variety of means, including:
• One-way links from directories and other related web sites
• Fee-based directory submissions, Yahoo Directory
• Reciprocal link exchanges with related sites
Submission
After the optimization process is complete, we will submit your website to all the major search engines and directories, including Google, Yahoo and MSN. In addition, we will submit your website to fee-based directories such as Yahoo Directory, Business.com and others. We will manually "hand submit" your website to any appropriate industry site.
Pay Per Click Advertising
A simple but expensive way to move up in the rankings to buy keyword advertsing. We can set up and run programs targeting your predefined keywords to fill in the missing traffic from non paid client clicks. Competing in this market takes planning and foresight. Our staff has run simple programs that spent $25 a month to ellaberate plans that spent thousands. Finding the right return on investment is the key to making pay for performance advertising work.
Reporting
We install Google Analytics on your website for detailed traffic reporting. Thier tools make it easy to see your websites progress. This free service monitors visitors page views as well as what search terms brought them to your site. Leveraging the power of this tool is esential to understand your website traffic.